Writing distinctive and compelling Brand Positioning Strategies is my speciality. This project include comprehensive background research, in person, remote or hybrid brand workshop, a distinctive brand positioning strategy, and brand, campaign and comms recommendations and thought starters.

Know where you are before you plan the route to where you want to get to. This project includes: Objectives and Measurement: I’ll work with you to define your brand goals and establish key metrics for measuring success. Data Gathering: I’ll conduct a thorough review of your client's brand collateral, conduct competitor analysis, brand mapping, internal workshops, and external focus groups to gather valuable insights. Analysis of Findings: I’ll analyse the data we’ve gathered to identify key Fluency, Feeling, and Fame findings and make informed recommendations. Recommendations: I’ll present my initial findings to you and your client for discussion and provide a comprehensive report that outlines actionable recommendations. Creating a Plan: I’ll work with you to co-create a project plan that delivers agreed-upon points from our recommendations.

Consistency is a key ingredient to building a profitable brand. Use a communication strategy to get everyone pulling in the same direction. In this project you'll get: Core Messaging Framework: I'll develop a clear and consistent messaging framework that aligns with the brand’s values and resonates with its target audience. Content Strategy: I'll create a strategic plan for content across different platforms, ensuring it reflects the brand’s identity and engages the audience effectively. Content Ideation: Through background research, trend analysis, SEO and stakeholder workshops, develop highly relevant and engaging content ideas. Content Playbook: An easy to follow communications framework and digital content actionable plan for all members of the comms and marketing team to follow.

My favourite framework for a Campaign Strategy is a Get/Who/To/By. I work with different agencies to different depths of campaign strategy, but can also provide: Audience Insight and Segmentation: Identifying and understanding key audience segments to ensure the campaign resonates with the right people. Core Messaging and Positioning: Crafting compelling messages that align with the brand’s voice and connect with the audience’s needs and desires.

I love getting organisations aligned around and excited about their employer brand. Build an employer brand includes: Vision & Mission: Working with senior management to understand the aspirations of the organisation. Employee Values: Engaging the full organisation around what are the behaviours we want to live by that can help them achieve the Vision & Mission. Employee Values Embedding Guide: How we live the values every day. Where the organisation can incorporate them in its existing operation rhythm. Employer Value Proposition: Working with senior management and HR develop the EVP and corresponding messaging for internal and external audiences. Launch Comms: A communications framework to Ignite, Integrate and Reiterate the new employee values. Includes a first 100 days plan and a first 12 months overview.

This can feel like the more technical side of brand planning. I can help work out the nitty gritty of the brand architecture. Brand Extension Planning: Advising on the development of brand extensions, including new products, services, or sub-brands, ensuring alignment with the core brand.

Whether you've got a new client you want to be fully informed on, or have been briefed on a new project, you might want to give yourself an indepth view of who they are and the context they operate in. Market Position Analysis: Identifying and evaluating the strengths, weaknesses, and market positioning of key competitors to uncover opportunities and threats for your brand. Consumer Behaviour Analysis: Exploring the needs, preferences, and purchasing behaviours of the target audience to inform strategic decisions and messaging. Trend Identification: Monitoring industry trends and emerging market shifts to ensure a brand stays relevant and ahead of the competition.

Whether you need an extra pair of strategic hands, or a standalone strategist you can plug in to your pitch team, there's plenty of ways I can help out. 4Cs Analysis: A quick and dirty understanding of the Company, Competitors, Culture and Customers. Client Needs Analysis: Deep-diving into the prospective client’s business, challenges, and goals to tailor a pitch that directly addresses their unique needs. Competitive Positioning: Highlighting how your proposed solution stands out from competitors, leveraging market data and insights to strengthen your pitch.